People in the US are used to touch-tone.
You can see the reasons clearly verbalized by Elia in Mace’s article. We avoided downloadable mobile applications. All of this has resulted in a psychology of “it’s just a phone” in the US consumer market. In the back-end, Frucall is all web API calls and integration with sieć retail services, obuwie to the caller it’s just a phone call. Instead of building a fancy mobile application, we built a voice application, which users can call to get information. People in the US are used to touch-tone applications, as pretty much all banks and large organizations operate with touch-tone services. The economics of supporting a vast number of devices for such a small percentage of users simply does not make sense for a startup.. So why not use the same for a mobile application to make it familiar? Later, we added text (SMS) services and finally mobile web. There is a reason for hearing the term “cell phone” from the average US consumer while average European or Asian users carry “mobile devices.” What we did at Frucall was to leverage this psychology.
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